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Click the image to view site.

At the center of our work for British Airways is london.ba.com. This site was, and continues to be, built and modified in phases, as we created functionality that worked in concert with, or was put into, a number of banner campaigns.

 

 

Posted on Tuesday, July 31, 2007 at 04:09PM by Registered CommenterColene | CommentsPost a Comment

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Click the image to find out more about Phase One of the ' Go with those who know' campaign
at the Agency.com showcase site.

 

Posted on Tuesday, July 31, 2007 at 06:00PM by Registered CommenterColene | CommentsPost a Comment

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In Phase Two we used the Brit-speak works to talk about British Airways products and services, as well as London.

 

 

 

 

 

 

 

 

Posted on Tuesday, July 31, 2007 at 06:24PM by Registered CommenterColene | CommentsPost a Comment

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Brit-speak even made an appearance in a seat sale banner.

(Hit refresh to view this ad.)
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Posted on Tuesday, July 31, 2007 at 06:48PM by Registered CommenterColene | CommentsPost a Comment

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Next up came the challenge of getting people to spend their hard-earned vacation time when London's weather is at its worst.  Moving away from  Brit-speak, whilst continuing to position British airways as the London experts, we created an award-winning interactive calendar that people were able to explore in-banner and at london.ba.com, with each day showcasing unique upcoming events.

 

 

 

 

 

 

 

Posted on Tuesday, July 31, 2007 at 07:11PM by Registered CommenterColene | CommentsPost a Comment

business class campaign:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted on Tuesday, July 31, 2007 at 07:54PM by Registered CommenterColene | CommentsPost a Comment